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DRO Health

Health Care

DRO Health is a digital health platform that makes healthcare more accessible by connecting users with medical professionals, diagnostic services, medications, and wellness programs , all from their smartphones. DRO Health empowers individuals to take control of their health by offering consultations with licensed doctors, ordering prescriptions, booking lab tests, and managing personal health records in one seamless experience.

DRO Health is a digital health platform that makes healthcare more accessible by connecting users with medical professionals, diagnostic services, medications, and wellness programs , all from their smartphones. DRO Health empowers individuals to take control of their health by offering consultations with licensed doctors, ordering prescriptions, booking lab tests, and managing personal health records in one seamless experience.

DRO Health is a digital health platform that makes healthcare more accessible by connecting users with medical professionals, diagnostic services, medications, and wellness programs , all from their smartphones. DRO Health empowers individuals to take control of their health by offering consultations with licensed doctors, ordering prescriptions, booking lab tests, and managing personal health records in one seamless experience.

The Challenge

The Challenge

The Challenge

Despite its strong mission and growing user base, DRO Health’s platform was struggling to meet user expectations. Feedback from user interviews and app reviews highlighted several pain points:

Despite its strong mission and growing user base, DRO Health’s platform was struggling to meet user expectations. Feedback from user interviews and app reviews highlighted several pain points:

Despite its strong mission and growing user base, DRO Health’s platform was struggling to meet user expectations. Feedback from user interviews and app reviews highlighted several pain points:

The user interface felt dated and cluttered, which made it hard to trust for sensitive healthcare needs.

The user interface felt dated and cluttered, which made it hard to trust for sensitive healthcare needs.

Navigation was confusing, especially when switching between services like consultations, pharmacy, and lab tests.

Navigation was confusing, especially when switching between services like consultations, pharmacy, and lab tests.

High drop-offs during the sign-up process

High drop-offs during the sign-up process

Confusing navigation and fragmented information architecture.

Confusing navigation and fragmented information architecture.

Inconsistent visuals that didn’t reflect the brand’s credibility.

Inconsistent visuals that didn’t reflect the brand’s credibility.

Key actions like booking a doctor or purchasing medication were not obvious.

Key actions like booking a doctor or purchasing medication were not obvious.

Discovery & Research

Discovery & Research

Discovery & Research

To better understand the challenges and opportunities, we began by gathering insights from both qualitative and quantitative data:

To better understand the challenges and opportunities, we began by gathering insights from both qualitative and quantitative data:

To better understand the challenges and opportunities, we began by gathering insights from both qualitative and quantitative data:

User interviews & surveys:

User interviews & surveys:

We spoke with existing and potential users to uncover their expectations, frustrations, and priorities when it comes to digital healthcare. Many expressed that while they appreciated having everything (doctors, pharmacy, labs) in one place, they felt the app was “stressful to navigate” and “not as easy as I hoped.”

Competitive Audit

Competitive Audit

Analyzing user flow data revealed high drop-off rates during account creation and appointment booking, aligning with feedback from interviews. We also benchmarked leading telehealth apps to uncover best practices in layout, booking flows, and visual design. These insights clarified what users valued most: simplicity, speed, and trust.

Goals

Goals

Goals

The main goal of the project was to improve the overall user experience of the Reports feature and drive customer satisfaction. Specifically:

The main goal of the project was to improve the overall user experience of the Reports feature and drive customer satisfaction. Specifically:

The main goal of the project was to improve the overall user experience of the Reports feature and drive customer satisfaction. Specifically:

1

Reduce drop-off rates during account creation and appointment booking.

2

Simplify navigation and make key features more discoverable.


Simplify navigation and make key features more discoverable.

3

Build trust through a more polished, modern, and accessible interface.

4

Create a scalable and consistent UI system for future iterations.

Create a scalable and consistent UI system for future iterations.

My Role

My Role

My Role

As one of the Product Designers on this initiative, I was responsible for:

As one of the Product Designers on this initiative, I was responsible for:

As one of the Product Designers on this initiative, I was responsible for:

Leading the end-to-end redesign of the DRO Health app and website by uncovering usability challenges through research, redefining the information architecture, designing improved user flows, wireframes, prototypes, and final UI in Figma, facilitating stakeholder reviews, and delivering a scalable UI system to engineering.

Leading the end-to-end redesign of the DRO Health app and website by uncovering usability challenges through research, redefining the information architecture, designing improved user flows, wireframes, prototypes, and final UI in Figma, facilitating stakeholder reviews, and delivering a scalable UI system to engineering.

Leading the end-to-end redesign of the DRO Health app and website by uncovering usability challenges through research, redefining the information architecture, designing improved user flows, wireframes, prototypes, and final UI in Figma, facilitating stakeholder reviews, and delivering a scalable UI system to engineering.

Design Solutions

Design Solutions

Design Solutions

As the lead Product Designer on this initiative, I was responsible for:

As the lead Product Designer on this initiative, I was responsible for:

As the lead Product Designer on this initiative, I was responsible for:

Research & Analysis

I reviewed analytics data, conducted heuristic evaluation, and interviewed users to understand their pain points and expectations. The insights highlighted the need for clearer CTAs, simplified flows, and a more polished, trustworthy interface.

Redefining the Experience

I mapped out improved user journeys for key flows like “See a doctor,” “Order medication,” and “Book a test,” ensuring fewer steps and better guidance at each stage.

I mapped out improved user journeys for key flows like “See a doctor,” “Order medication,” and “Book a test,” ensuring fewer steps and better guidance at each stage.



Designing for Impact

Cleaner, modern UI with improved accessibility and readability.

Streamlined sign-up and booking flows to reduce friction.

Reorganized homepage and navigation for easier discovery of services.

A cohesive visual language to reflect trust and care.

Impact

Impact

Impact

The redesign resulted in:

The redesign resulted in:

The redesign resulted in:

A more intuitive and enjoyable experience for users.

A more intuitive and enjoyable experience for users.

A more intuitive and enjoyable experience for users.

Fewer drop-offs during sign-up and appointment booking.

Fewer drop-offs during sign-up and appointment booking.

Fewer drop-offs during sign-up and appointment booking.

Positive feedback from internal stakeholders and end-users.

Positive feedback from internal stakeholders and end-users.

Positive feedback from internal stakeholders and end-users.

Credits

Credits

Credits

Product Designer

Product Designer

Product Designer

Chinonso Ohambele

Product Designer

Product Designer

Product Designer

Karen Cummings

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